Executives Trust the Data Again

You've invested heavily in dashboards and reports, but executives still can't make confident decisions. The real issue? 90% of a BI project is data quality — most teams skip it to get to the pretty charts.

"90% of a BI project is data quality. The actual intelligence is only the last 10%."

I fix the foundation first, then build the intelligence on top of it.

Outcome: executives trust the data. Decisions happen in the room, not after a follow-up email to verify the numbers.